Custom Email Templates — Are They Worth It?
Winter squash at Edson Farms Market & Deli.
As a strong advocate for local food, Taste the Local Difference strives to offer the most impactful services for food and farm businesses looking to grow. We know your time is precious, so we promote the projects that will ultimately save you time while producing tangible results (more sales, anyone?!).
Email marketing support is one of our main services to our clients. Whether you need help figuring out what to include in your emails or want assistance making your emails look professional, we have you covered!
Should I Use Email Marketing for my Small Business?
Email marketing is an essential tool in running a business. Every email is an opportunity to form a deeper connection with your audience by providing valuable information, sharing your personal story, and offering solutions to potential challenges.
Are you a farmers market looking for email marketing support? Watch our free webinar!
Unlike social media, you own your email audience and have more flexibility on the type of information and resources you share. The bottom line is, the more times you interact with your audience, the better! Even if you aren’t prepared to send an email every week, sending them when you can is never a bad idea.
Benefits of a Custom Email Template
You might be wondering why someone would pay for a custom, branded template rather than using one of the free templates available on your email marketing platform. Here are a few reasons why we suggest using a custom template:
Less customization required each time you send an email.
When you’re ready to send an email, you don’t have to spend time uploading your logo, changing fonts, and updating colors to match your branding. With a custom template, all you need to do is duplicate it, and add your content. Think of all of the time you’ll save!
Formatted for the type of content you are most likely to share.
As a client, we’ll meet with you one-on-one to determine what kind of content you want to send, how frequently you’ll send it, and so much more. That way, we can create beautifully designed content blocks that are appropriate for your messaging. All you have to do is insert photos and text.
CTAs (Call-to-Action) are in optimized locations.
Your business goals change all the time, and so will the location of your CTAs. Asking readers to take action at the wrong time can lead to low conversion rates, which means you aren’t meeting your goals. We make sure your CTA is in the best place possible to get you the results you want.
Includes writing suggestions and tips.
With writing prompts and copywriting examples in every text box, writing your email content is a breeze. You’ll know what to write and where to put it, which makes sending your email newsletter simple and efficient.
You’re set up for success with a 1:1 training session.
We want to you to feel confident using your email marketing platform and communicating with your audience. We’ll teach you how to use and edit your custom template so you can work independently on your own marketing, if you choose.
How is a Custom Template Different From a Platform-Provided Template?
No off-brand design elements.
Many email templates include design elements that look nice but just aren’t a good fit for your brand. We’re all about fun, unique elements, but keeping your business’ design guidelines in mind is important to create a cohesive, recognizable brand.
You won’t look like everyone else.
It’s like when you showed up at a middle school dance and three people were wearing the same shirt as you–no one wants that!
Don’t risk sending generic-looking emails to your audience. A custom template lets your audience know that you put in effort to communicate with them and care about how your brand presents itself.
Stand out from the crowd
Get in touch today to discuss your email marketing strategy and to get started on your custom template!