LOCaL FOOD MaRKETING aCaDEMY
Learn the Marketing Essentials for Your Small Food Business
Marketing your farm or food business doesn’t have to be overwhelming. With bite-sized video lessons, handy worksheets, and ready-to-use templates, our online marketing class gives you the tools you need to grow your business—on your schedule.
We’re almost ready to open our digital academy doors!
ON THE SYLLABUS
Food Marketing 101
Our easy-to-follow, pre-recorded course covers everything from branding and social media to email marketing, local SEO, and beyond. Here’s a preview:
Food Business Marketing Plan Development
We’ll take you through the basics, and talk strategy for implementing your marketing between harvesting carrots, whipping up the soup de jour, or stocking eggs.
Identifying Channels to Focus On
Building the Hype
Creating a System that Works
Building a Brand
What does your color scheme, font choice, or even your market signage say about what you bring to the table? Let’s create a cohesive message together.
Identify Your Niche and Audience
Tell Your Brand Story
Develop a Written and Visual Brand Guide
Social Media Marketing Strategy
Stumped by algorithms? We’ll take it back to the basics – social media is all about community. We’re here to help you find eaters (and your groove on the grid.)
Determining Your Channels
Brainstorming Content
Content Calendar and Ideal Post Schedule
Connecting with Your Community
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Explore all of the marketing channels we’ll cover in the Local Food Marketing Academy!
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Develop your brand identity and hone your brand writing skills. Includes a Brand Guide Workbook.
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Figure out your marketing channels while we work through a Marketing Plan Workbook and develop a Marketing Content Plan.
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Get access to our Social Media Toolkit and two social media templates that you can customize for your feed.
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We’ll cover the basics of email marketing, and guide you through your Email Marketing Workbook. You’ll also receive three email marketing templates you can customize to your brand to build better connections with your subscribers.
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Learn how to optimize your website and boost local SEO so your site shows up in search results. You’ll work through your Local SEO Workbook to get real results.
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We’ll cover options for in-person marketing and other offline strategies.
Want help in one strategic area? Individual subject downloads are just $49!
Here’s How We Help You Grow
As experts in small food business marketing, we know the common struggles of managing social media for a cafe or setting up a CSA newsletter for your farm.
In fact, 100% of our partners say they would recommend us to another local food business! While we love to take on the lift of setting up or managing your marketing needs, these courses will put you confidently in the captain’s chair.
Marketing your farm or food business doesn’t have to be overwhelming. Our easy-to-follow, pre-recorded course covers everything from branding and social media to email marketing, local SEO, and beyond.
Access to the complete Local Food Market Academy, and includes one hour-long consulting session with Taste the Local Difference staff.
Our Local Food Academy is opening soon!
Lift Your Local Food Economy with Digital Marketing Support
Organizations can license the academy for business owners, making it a great way to provide affordable marketing support to the entrepreneurs you work with.
ONLINE COURSE BULK PRICING
15-50 ACADEMY SEATS
15% discount
Course
$322/each
Course + Consulting
$449/each
51+ ACADEMY SEATS
25% discount
Course
$284/each
Course + Consulting
$397/each
