All About Lead Magnets, & How They Can Help You Grow Your Business
Wine grapes from Thunder Bay Winery.
What is a Lead Magnet?
A lead magnet is a marketing tool that attracts potential customers, or leads, to your business. At its core, it is about giving customers something for free in exchange for their contact information.
Lead magnets can take on a variety of forms, but common types include:
Educational resources
Online quizzes
Discounts
Pop-up games, such as Spin the Wheel (for a discount)
Checklists
eBooks
For participatory lead magnets, such as a quiz or game, a potential customer takes the quiz and has to enter their email address (or maybe more personal information) to see the quiz results.
For other lead magnets, such as a discount code or checklist, a potential customer enters their email address and receives a coupon code or a link to download the file.
How a Lead Magnet Helps Your Business
Lead magnets offer tons of benefits to businesses, as long as they are done properly!
Expands Your Email List
It can take a lot for someone to give up their email address, and offering something that benefits them can make a person more willing to share.
If a person finds your lead magnet valuable enough to trade their email address to gain access, it likely means they are in your target audience. Therefore, you are building up your list of quality leads, or potential customers who are likely to purchase from you.
For additional resources on growing your email list, download our free guide.
Builds Credibility & Trust
Delivering something entertaining, informative, or useful to someone is very powerful! It tells your customers that you do what you say you’ll do, which makes them trust you.
Furthermore, providing a quality, educational resource helps a potential customer realize that you are an expert in your field and worthy of support.
Offers Insight into Your Customers
If you have multiple lead magnets available, you can analyze data over time to see what content types and formats are most popular and effective at converting leads. You can then use this information to develop marketing, content, and lead generation plans for the future.
Tips for Successfully Implementing a Lead Magnet
Promptly Deliver
Make sure your lead magnet delivery system is set up to provide the resource immediately to keep the relationship positive with your new potential customer.
Provide a Next Step
Whether it’s a call-to-action button on your free download or a coupon that follows quiz results, encourage your contact to continue interacting with you.
Implement a Lead Nurturing Campaign
Now that you know a person is interested in the topic of your lead magnet, keep in touch with them on that subject matter! You can set up an automated email series that checks in on those potential customers every few days or weeks to keep your business at the forefront of their minds!
Seeing some unfamiliar words here? Check out our free marketing glossary!
Lead Magnet Ideas for Food & Farm Businesses
Produce Seasonality Guide
Recipe eBook
Food Storage Guide
Quiz: What Vegetable Are You?
How to Set a Memorable Tablescape for Your Next Family Meal
Product Pairings for Meals & Drinks
Outdoor Dining Checklist
As Always, TLD is Here to Help!
Want to develop a lead magnet but not sure where to start? We’ve got you! We can help with idea generation, design, implementation, and more. Just get in touch to get started.